Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Contact us through our contact form
• Subscribe to our newsletter
• Participate in surveys or feedback
• Report issues or make complaints

The personal information we may collect includes:

• Contact Information: Name, email address, phone number
• Communication Data: Messages, feedback, and correspondence
• Age Verification: Confirmation of age (18+)

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Technical Data: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, click patterns
• Device Information: Device type, screen resolution, language settings
• Referral Data: Source of website visits

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience. For detailed information, please see our Cookie Policy.

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Service Provision

• Providing casino reviews and gambling information
• Responding to your inquiries and support requests
• Delivering newsletter content (if subscribed)
• Age verification and compliance

2.2 Website Improvement

• Analyzing website usage and performance
• Improving user experience and content
• Troubleshooting technical issues
• Conducting research and analytics

2.3 Legal and Security

• Ensuring compliance with legal obligations
• Protecting against fraud and abuse
• Maintaining website security
• Enforcing our terms and conditions

2.4 Marketing (With Consent)

• Sending promotional emails and updates
• Providing personalized content recommendations
• Notifying about new features or services

2.5 Legal Basis for Processing

We process your personal data based on:

• Consent: When you provide explicit consent
• Legitimate Interests: For website analytics and improvement
• Legal Obligation: For age verification and regulatory compliance
• Contract Performance: To provide requested services

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email delivery services
• Analytics and performance monitoring
• Customer support systems

3.2 Legal Requirements

We may disclose your information if required by law or in response to:

• Legal process or court orders
• Regulatory investigations
• Protection of rights and safety
• Fraud prevention and security

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

4. Data Storage and Security

4.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Secure servers with access controls
• Regular security audits and updates
• Staff training on data protection
• Incident response procedures

4.2 Data Location

Your data is primarily stored on servers located in the United Kingdom. Some service providers may store data in other countries with adequate data protection laws.

4.3 Data Breach Response

In the event of a data breach, we will:

• Notify relevant authorities within 72 hours
• Inform affected individuals without undue delay
• Take immediate steps to contain the breach
• Conduct a thorough investigation
• Implement additional security measures

5. Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights:

5.1 Right of Access

You have the right to request information about the personal data we hold about you, including:

• What data we collect
• Why we collect it
• How long we keep it
• Who we share it with

5.2 Right of Rectification

You can request correction of inaccurate or incomplete personal data.

5.3 Right of Erasure (Right to be Forgotten)

You can request deletion of your personal data in certain circumstances:

• Data is no longer necessary for the original purpose
• You withdraw consent
• Data has been unlawfully processed
• Erasure is required for legal compliance

5.4 Right to Restrict Processing

You can request that we limit the processing of your personal data in certain situations.

5.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and to transmit it to another controller.

5.6 Right to Object

You can object to processing of your personal data for:

• Direct marketing purposes
• Processing based on legitimate interests
• Scientific or historical research

5.7 Rights Related to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing, including profiling.

5.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@safebetsuk.com. We will respond within 30 days.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie practices, please see our Cookie Policy.

6.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used with your consent for advertising

6.2 Cookie Management

You can manage your cookie preferences through:

• Our cookie consent banner
• Your browser settings
• Third-party opt-out tools

7. Third-Party Services

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites.

7.1 Analytics Services

We use Google Analytics to understand website usage. Google's privacy policy applies to this data collection.

7.2 Social Media

Social media buttons and widgets may track your interactions. Each platform has its own privacy policy.

7.3 Casino Partners

When you click on casino links, you leave our website and are subject to the casino's privacy policy and terms.

8. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect personal information from minors.

8.1 Age Verification

We require age verification before accessing gambling-related content.

8.2 Parental Responsibility

Parents and guardians should monitor their children's internet usage and prevent access to gambling-related content.

8.3 Data Removal

If we discover that we have collected information from a child under 18, we will delete it immediately.

9. International Data Transfers

Some of our service providers may be located outside the UK/EU. We ensure adequate protection through:

9.1 Adequacy Decisions

We only transfer data to countries with adequate data protection laws as determined by the UK government.

9.2 Appropriate Safeguards

Where adequacy decisions don't exist, we implement appropriate safeguards such as:

• Standard contractual clauses
• Binding corporate rules
• Certification schemes

10. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy.

10.1 Retention Periods

• Contact Form Data: 3 years after last contact
• Newsletter Subscriptions: Until unsubscribed
• Analytics Data: 26 months (Google Analytics default)
• Legal Compliance: As required by law

10.2 Deletion Process

When data is no longer needed, we securely delete it using industry-standard methods.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

11.1 Notification of Changes

For significant changes, we will provide notice through:

• Email notification (if subscribed)
• Website banner notification
• Updated "Last Modified" date

11.2 Continued Use

Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Information

For questions about this Privacy Policy or to exercise your rights, please contact us: